Impact of Lawn Care on Curb Appeal

Curb appeal is the attractiveness of a property, as viewed from the street for a potential buyer.  There are many things beyond the homeowner’s control that can detract from the attractiveness of the home such as: messy neighbors, tacky billboards, a busy road, or or a struggling school district.  There are, however, things that homeowners can do that will create a positive first impression of your home and property.  Real Estate experts say the number one thing that you can do to pique the interest of today’s picky house hunter is to keep a well-maintained lawn and yard.  From both a real estate and psychological viewpoint lawn maintenance is the biggest indicator of initial appeal to a property.

Curb Appeal by the Numbers: A Real Estate Perspective

According to the National Association of Home Builders, home buyers are looking for landscaping that is not only eye-catching but also has the ability to increase the resale value when it comes time to sell.  They quote a recent report that states that good landscaping can add up to as much as 28% to the overall home value. They also report that a nicely manicured lawn, edging and colorful plantings can cut the time a house stays on the market by 10-15%.  So not only can quality lawn care increase your home’s value but help it sell fast when the time comes.

Curb Appeal-  A Psychologist’s Perspective

Making a good first impression is always important regardless of whether it is in regards to business, dating or even at school.  Therefore, it makes sense that making a favorable first impression to house hunters is incredibly crucial to making the sale.  Those first moments a potential buyer pulls up to your curb sets the tone and expectation for the rest of the house.  Psychologists call this the “halo effect”.  This means that the impression the homeowner gets from the “get-go” will set the expectations for everything else.  This halo effect can mean that if a buyer sees a beautiful and neat lawn, he/she will view the entire home with that same “halo”.

The outside care of the home can tell the client that the inside will either please them or not.  Why not start the  home tour with the promise that the home and yard have been properly cared for and maintained.  As the old saying goes. . . “you only have one chance to make a good first impression.”

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